ShoppableTV ADs
Helping e-commerce advertisers to create a frictionless, streamlined journey from the point of viewing an ad right through to purchasing the product.
Shoppable TV
ShoppableTV is a new, seamless shopping experience that gives viewers the opportunity to purchase products within the environment of their favorite TV show. This new capability redefines the purchase funnel for consumers, and allows viewers to shop in new, innovative ways.
With ShoppableTV transcending the legacy business practices of television and driving business outcomes by creating an on-air real-time commerce experience.
By pairing brands with our premium content, owning every stage of the purchase funnel and removing the barriers consumers traditionally encounter between seeing a product and making a purchase.
Content and Commercial Innovation
ShoppableTV is available across the entire NBCU portfolio for both in-show integrations and through custom content that surrounds contextually relevant programming.
How it Works?
Combines the engagement of TV with the immediacy of mobile commerce.
Open Your Camera
Viewers will be alerted to hold their phone cameras up to the code on screen during an On-Air Shoppable Moment.
Scan the Code
NBCU host or a message appearing in the lower third of the screen will prompt fans to scan the code.
Shop
Consumers will be taken directly to a marketer’s site for purchase.
Our Services
Ways one platform can help your brand improve its ad performance.
Collapsing the Funnel
We unite content and commerce in strategic ways to seamlessly enable consumers shopping.
Connecting Brands and Fans
We leverage the influence of our unmatched talent for partnership opportunities that make a real impact on viewers.
Maximizing Brand Presence
we develop breakthrough content that have driven +35% lift in brand memorability, +31% in ad likeability.
Contextual Relevance
Authentically weaving brand creativity into our innovations with sensory experiences.
Our Strategic
Alliance Partners
