Helping e-commerce advertisers to create a frictionless, streamlined journey from the point of viewing an ad right through to purchasing the product.
Content and Commercial Innovation
ShoppableTV is available across the entire NBCU portfolio for both in-show integrations and through custom content that surrounds contextually relevant programming.
How it Works?
Combines the engagement of TV with the immediacy of mobile commerce.
Viewers will be alerted to hold their phone cameras up to the code on screen during an On-Air Shoppable Moment.
NBCU host or a message appearing in the lower third of the screen will prompt fans to scan the code.