Helping e-commerce advertisers to create a frictionless, streamlined journey from the point of viewing an ad right through to purchasing the product.
ShoppableTV is a new, seamless shopping experience that gives viewers the opportunity to purchase products within the environment of their favorite TV show. This new capability redefines the purchase funnel for consumers, and allows viewers to shop in new, innovative ways. With ShoppableTV transcending the legacy business practices of television and driving business outcomes by creating an on-air real-time commerce experience. By pairing brands with our premium content, owning every stage of the purchase funnel and removing the barriers consumers traditionally encounter between seeing a product and making a purchase.
ShoppableTV is available across the entire NBCU portfolio for both in-show integrations and through custom content that surrounds contextually relevant programming.
Combines the engagement of TV with the immediacy of mobile commerce.
Viewers will be alerted to hold their phone cameras up to the code on screen during an On-Air Shoppable Moment.
NBCU host or a message appearing in the lower third of the screen will prompt fans to scan the code.
Consumers will be taken directly to a marketer’s site for purchase.
Ways one platform can help your brand improve its ad performance.
We unite content and commerce in strategic ways to seamlessly enable consumers shopping.
We leverage the influence of our unmatched talent for partnership opportunities that make a real impact on viewers.
we develop breakthrough content that have driven +35% lift in brand memorability, +31% in ad likeability.
Authentically weaving brand creativity into our innovations with sensory experiences.